If you are trying to make some money with Adsense, maybe you have already realized that it won’t be a simple task. Many bloggers and “gurus” talk about it and make it seems simpler than it’s. They say you need put one or two ads below post title and in side bar and you’ll be ready to go. If it was so simple, everyone would be making rivers of money.
Of course, you need put some popular formats like 728 x 90, 336 x 280, 300 x 250, 160 x 600 and 300 x 600, but it isn’t everything. Your content needs make its work too. And it means your content should be aligned with visitors and advertisers interests. If it’s well done, so you should see a high CTR in your pages.
By the way, if we are talking about website monetization, I should ask you: and about your traffic? Do you know who are coming from your website? Do you monitor and audit your traffic to understand its interests? If you don’t know who visits your pages, you can’t be sure you are offering good content for him, don’t you agree?
And if you are planning to try other ad systems, you might want to know Chitika and other companies. They are good and ok for almost everyone, but if you weren’t banned by Google Adsense and produce unique and really good content, so you should stick with Adsense, because it’s leader in advertising systems.
And you can test ad placements and make tweaks to improve your page results. An optimized page can get a double of clicks – it looks like much little, but it gets not only more clicks, but better CPC (cost per click) too. In the end, testing and optimizing can multiply by 3 or 4 your results.
If you have only one or two sites, keep it low. In the past, many “gurus” said “more is better”. Well, times changed. Now, it’s better to have some few websites optimized and promoted than dozens of websites badly optimized and promoted. You won’t get good prices if your pages are junk.
If your content isn’t so good and people aren’t interested in your page ads, so your website might be smartpriced. SmartPricing means your website doesn’t convert very well, so your CPC will be smaller than non-SmartPriced websites. While you will be making some cents per clicks, other websites will be earning some dollars.
Hey, but don’t consider it a big injustice. Actually, it’s enough fair for websites are working to offer great content aligned with advertiser needs. So what you need is doing same thing and start to offer better content. You should be not only a good writer, but also a great copywriter!
And probably I don’t need say it, but never encourage friends and relatives to click your ads. If they do it, you won’t earn more money – those clicks will be considered invalid clicks. Actually, if you have many invalid clicks it can count negatively to your – SmartPricing? Suspension? I don’t know, but it’s better not try to find out!